Bensaude Tourism has awarded the Excellence Prize to the best student in the 2022/23 Tourism Degree programme at the University of the Azores for the eighth consecutive year.
This time, it was student Débora Almeida who achieved the highest final classification in this degree and, on merit, received the prize worth 1,000 euros.
As part of the award ceremony, which took place on 30 November at the University of the Azores' Ponta Delgada campus, Bensaude Tourism organised a lecture entitled "The role of Digital Marketing in creating value in Tourism", with the intervention of Master Carlos Farinha, a specialist in Marketing and Communication.
The aim was to debate the evolution of the marketing paradigm and clarify its role in organisations and the use of digital technology as a factor in maximising value for all stakeholders, particularly in the tourism sector.
The ceremony was attended by Amélia Fonseca, Pro-Rector for Cooperation, Internationalisation and Distance Learning, representing the Rector of the UAc, João Teixeira, President of the Faculty of Economics and Management, Daniela Fantoni Alvares, Director of the Degree in Tourism, the Executive Director of Bensaude Tourism, Jorge Aguiar, among other lecturers and students from the University and invited guests.
This award is the result of an incentive for excellence among students at the University of the Azores and represents the Bensaude Group's ongoing commitment to the Azores and future generations.