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The new General Data Protection Regulation (GDPR)

04 May 18
The new General Data Protection Regulation (GDPR)

The new General Data Protection Regulation (GDPR), applied from May 25, 2018, brings several challenges to public and private organizations. The protection of individuals regarding the processing of their Personal Data is a fundamental right. Fast technological developments and digital globalization have created new data protection challenges, demanding a more solid and standardized protection framework in the European Union.

WHAT IS PERSONAL DATA?
Any information of any nature and regardless of its support, including sound and image, relating to an identified or identifiable living individual ('data subject');
Any person who can be identified directly or indirectly, namely by reference to an identification number or one or more specific elements of his / her physical, physiological, psychic, economic, cultural or social identity, shall be considered identifiable.

COMMITMENT OF BENSAUDE GROUP TO DATA PROTECTION
As a reference business group that represents a significant part of the GDP (Gross Domestic Product) of the Autonomous Region of the Azores, the Bensaude Group constitutes a solid group of vast dynamism with offerings in different sectors. The guarantee of the fundamental rights and freedoms of its customers, employees, and partners is a commitment of the maximum importance for the group, as well as ensuring compliance with legislative and regulatory requirements.

The Bensaude Group is currently implementing a data protection management model in line with the context and requirements of the organization itself and the General Data Protection Regulation (GDPR), ensuring a maintenance of a consistent and coherent performance based on the trust of customers and partners, thus ensuring:
Alignment of your personal data processing practices with the GDPR requirements;
The effective safeguarding of the data subjects’ rights and freedoms;
Continued commitment to increasing the global trust in Bensaude Group's confidence and to the brand value growth.

The Bensaude Group thus reinforces its commitment to safeguard its relationship with customers, suppliers, and other stakeholders, addressing all their presented challenges and remaining faithful to its mission.



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